Building and Maintaining your Business with CRM (Customer Relationship Management)

Description

Running a small business means facing continuous, ever-evolving challenges. Sales are the lifeblood that drives every business forward. In this 2 part series, we will start with driving sales and how most businesses fail at it. Building a sales process that works will not only increase lead conversion but it will also drive profits. In part 2 we will look into CRM (Customer Relationship Management) software, which adds value by improving sales, marketing, and customer service efforts. A CRM can provide: ? Better sales pipeline visibility ? Helps Get--and Keep--You Organized ? CRMs Offer Amazing and Effective Features, including a centralized database, Email designer tools, Email integrations, Accounting and finance functionality and integrations, Call center software, Workflow automation, Plus more to improve productivity ? Sales Automation, offering visibility they need to visualize their pipeline, create influential forecasts for future sales and grow their business for the long term, track business leads and new prospects that arrive through your company's website, create new tasks for you and your sales team, remind you when it's time to connect with existing customers and prospects. ? Email Marketing Functionality providing an email designer that enables you to build quality, unique email designs to dazzle prospects and customers, the capability to segment email automation efforts based on target audiences, locations or other parameters which you set ? Landing Page Integration - Tracking prospects actions to see which pages they linger on the longest, Capability to capture all of their relevant customer information and automatically store in your CRM database, providing this info to your team (sales to marketing). This workshop is being presented, as part of our 12 Session Series on Social Media Technology, by our feature presenter for 2018 – Jason Johnson, founder of Marlin Consulting Solutions and Scott Tollefson, founder and President of Sales Leadership Solutions, a firm specialized in working with small and medium sized businesses to transform each company’s vision into accelerated revenue growth.